Bellroy

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Bellroy
Company typePrivate
Founded2009; 17 years ago (2009)
Melbourne, Victoria, Australia
Founder
  • Andrew Fallshaw
  • Hadrien Monloup
  • Lina Calabria
  • Matthew Fallshaw
HeadquartersMelbourne, Victoria, Australia
Key people
  • Andrew Fallshaw, co-founder (CEO)
  • Lina Calabria, co-founder (COO)
  • Matthew Fallshaw, co-founder (CIO)
ProductsBags, wallets, phone cases, pouches, folios, key covers
Websitebellroy.com

Bellroy is an Australian accessories brand making carry goods, including bags, folios, wallets,[1][2][3][4] pouches, mobile phone cases, and key covers.[5][6] It is a certified B Corporation.[7]

Bellroy, is an official supplier to Apple Inc.

History

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Bellroy was founded in 2009 by designers Andrew Fallshaw and Hadrien Monloup,[8] and engineers Lina Calabria and Matthew Fallshaw.[9] Its first products to market were slim wallets.[10] The name Bellroy is derived from the towns of Bells Beach and Fitzroy, where the company has offices.[11] The brand launched its first wallets in August 2010.[12][13]

In April 2019, Bellroy announced a partnership with Silas Capital, a New York-based growth equity firm that invests in consumer brands;[14][15] and later that year was valued at $83 million.[16] In 2021 Bellroy was voted Australia's best small business workplace.[17] As of 2023, Bellroy has over 100 employees.[18]

See also

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References

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  13. ^ Navarro, R. (2018). Marketing with Purpose: A C-Suite guide to being truly customer-centric. Australia: Marketing with Purpose.
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