Barberitos

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Barberitos
File:Barberitos logo.png
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Restaurant information
EstablishedJanuary 2000; 26 years ago (2000-01)
OwnerWoworks
Previous ownerDowning Barber
Food typeTex-Mex
LocationUnited States
Other informationAs of August 2023, there are 46 franchise agreements for Barberitos in the Southeastern US.
Websitewww.barberitos.com

Barberitos is an American franchise restaurant chain of Mission burrito-inspired restaurants based in Athens, Georgia, United States. The company name is a portmanteau of founder Downing Barber's last name and burrito.[1]

History

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The idea of the restaurant developed when Downing Barber tried eating a healthy diet without a budget, while noticing a restaurant in Aspen, Colorado serving fresh food to customers.[citation needed] The original Barberitos in downtown Athens opened in January 2000.[2] The company struggled early on, but started to turn things around by 2010.[2]

In 2019, NFL player and UGA alum David Pollack joined Barberitos as the brand's ambassador.[3]

On February 20, 2020, Barberitos celebrated its 20th anniversary.[4]

In May 2022, the company was acquired by Woworks.[5]

Franchises

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Franchising for the company began in 2002;[6] as of August 2023, forty-six restaurants are operating through the Southeastern United States.[6]

Mascot

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The company mascot is Pepe, a grinning chili pepper wearing dark glasses and clutching a burrito.[citation needed]

References

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