Baconator
| File:Baconator.jpg The Baconator | |||||||||||||||||||||||||
| Nutritional value per 1 double sandwich (304 grams) | |||||||||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Energy | 930 kcal (3,900 kJ) | ||||||||||||||||||||||||
34 g | |||||||||||||||||||||||||
| Sugars | 7 g | ||||||||||||||||||||||||
| Dietary fiber | 1 g | ||||||||||||||||||||||||
63 g | |||||||||||||||||||||||||
| Saturated | 26 g | ||||||||||||||||||||||||
| Trans | 3 g | ||||||||||||||||||||||||
57 g | |||||||||||||||||||||||||
| |||||||||||||||||||||||||
| Other constituents | Quantity | ||||||||||||||||||||||||
| Cholesterol | 150 mg | ||||||||||||||||||||||||
| Energy from sandwich | 930 kcal (3,900 kJ) | ||||||||||||||||||||||||
This information is effective as of March 2013.[needs update] | |||||||||||||||||||||||||
| †Percentages estimated using US recommendations for adults.[1] Source: www.wendys.com | |||||||||||||||||||||||||
The Baconator is a brand of cheeseburger introduced by the international fast-food restaurant chain Wendy's in 2007. The primary product consists of two quarter-pound beef patties topped with mayonnaise, ketchup, two slices of cheese, and six strips of bacon. Single and triple patty versions were formerly offered, as well as limited-time seasonal variants.
The brand was later expanded with the Son of Baconator, which uses smaller patties, and the Breakfast Baconator, which replaces the hamburger patties with a sausage patty topped with an egg and a melted Swiss cheese sauce.
History
[edit | edit source]The Baconator was introduced in April 2007 as part of a "back to basics" reorganization by Wendy's new CEO Kerrii Anderson.[2] The addition of the product was part of a push to add menu items intended to appeal to the 18- to 34-year-old demographic and expand late-night sales. This product and others, coupled with a new advertising program, contributed to an increase in store sales of approximately 11% during the period of five fiscal quarters ending in October 2007.[3]
Advertising
[edit | edit source]As a cross promotion with the Canadian Football League, the Baconator has been named the official burger of the league.[4] They held a promotion running from April to May 2009 in which special scratch tickets shaped like bacon were given out with each purchase. In addition to being able to enter a draw to win an Xbox 360 by texting the number, the person could enter the numbers online to win a chance to compete in a halftime CFL contest to build a giant Baconator, with the winner getting $25,000. This was termed the 'Baconator Boot Camp'. During the promotion, the store workers wore T-shirts advertising the contest. On August 14, 2009, Pete Richardson from Halifax, Nova Scotia won the contest and the prize of $25,000, in front of a capacity crowd of 24,754 at the Rogers Centre.
Economic indicator
[edit | edit source]The popularity of the Baconator has led to politicians and others using the burger as an example of the price of goods related to inflation and so-called "price gouging". US Senator Elizabeth Warren from Massachusetts has used the burger in examples of what she perceives to be price gouging and to lobby for more government control.[5]
Ingredients
[edit | edit source]- Bacon strips
- Hamburger bun
- Two whole-beef patties
- Ketchup
- Mayonnaise
- American cheese
See also
[edit | edit source]- BK Stacker – a similar product from Burger King
References
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