Atypical Advantage
Atypical Advantage is an employment website for people with disabilities in India.[1] It aims at creating income-generating opportunities for disabled people with conditions such as learning disability, Asperger syndrome, autism, fragile X syndrome, spinal cord injury, locomotor disability, hearing and visual impairment, Down syndrome, and muscular dystrophy[2][3] who would like to work as singers, dancers, masseuses, voiceover artistes, painters, photographers and other 16 categories.[4][5] It works with corporations to increase the representation of people with disabilities in the workforce.[6][7]
History
[edit | edit source]It was founded by Indian Institute of Management Bangalore (IIMB) alumnus Vineet Saraiwala,[8] who has retinitis pigmentosa which causes loss of eyesight with the passage of time.[9][4] His own experiences led him to start the platform.[10][11]
Industry background
[edit | edit source]It works in three sections: "Talent," "Art," and "Store."[1] The "Talent" section, provides job-matching services between disabled individuals and employers. It has formed partnerships with companies, including Amazon, Pepperfry, Tata Consultancy Services, Flipkart and Hindustan Unilever.[12][13] The "Art" section enables disabled individuals to offer their services in performing arts, visual arts and freelancers[14] while the "Store" section, allows them to sell products directly.[1][4]
Social events and initiatives
[edit | edit source]- Portrait Perfect Valentine initiative in 2021 featured eight artists with disabilities from across India. In this drive, people could choose from these artists to get their custom portraits.[15]
- Celebrated Freedom for All event, hosted by Pepperfry invited 10 disabled artists from Atypical Advantage to paint their perspective of freedom using Pepperfry Studio's façade.[16][17]
- Art of the Nation Exhibition which was a collaboration between The Art Junction and Atypical Advantage to raise awareness about the abilities of Indian artists with disabilities. It showcased curated artworks of 10 disabled artists.[2]
- Gift A Mini Concert’ initiative, it allows people to sign up performers for private and exclusive concerts. It is a way to generate more shows for disabled performers.[18]
- Independence Day 2023 Celebration in collaboration with shopping mall where disabled individuals performed live.[19][20][21]
References
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