Athleta (company)
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| File:Athleta sportsbrand logo.png | |
| Product type | Sports equipment |
|---|---|
| Owner | The Brand's Company |
| Country | Japan |
| Introduced | 1935 in São Paulo |
| Markets | Brazil, Japan |
| Previous owners | Santa Isabel Textile |
| Website | athleta.co.jp |
Athleta is a Brazilian-origin Japanese sports equipment brand focused on association football products.[1] The firm manufactures and supplies kit uniforms, balls, and boots.
Athleta was notable for being the brand to supply Brazil national football team the first (now traditional) yellow and green shirts after the team abandoned the white and blue shirt following the Maracanazo in 1950.[2][3]
History
[edit | edit source]The brand was created in Belém District, São Paulo, Brazil in 1935 by the company Santa Isabel Textile Manufacturing, founded by Antônio de Oliveira.[4] The brand "Athleta" was chosen by the company to identify its sporting goods.[5] In the beginning, it manufactured socks and shirts for amateur sports.
Athleta's shirt was cotton. When it rained, it weighed about 10 kilos. To take it off, you had to kneel, raise your arms and ask someone to pull. I miss those times.[2]
In 1954, Athleta became shirt supplier to the Brazil national team,[3] sharing duties with British company Umbro since 1958.[3] Athleta (and Umbro itself) were both manufacturers of Brazil jerseys for the 1958, 1962, and 1970 FIFA World Cups.[6] The production was practically artisanal: the sketches were made by hand on sheets of sulfite and the numbers embroidered in dots.[2] Apart from the national team, Athleta was the brand for several Brazilian clubs including Santos between the 1950s and the 1980s.[7]
In September 2009 the brand reappeared in the market by the Japanese group "The Brand's Company" (TBC),[1][4] a company specialized in the direction, introduction and development of brands. The resumption of the brand began with the project “The Champions' Shirt”, a limited edition of 1,000 copies of the 31 models used by players in the 1958, 1962 and 1970 World Cups. TBC announced that all proceeds would be donated to the Association of World Champions of Brazil, whose objective was to guarantee a dignified future for athletes who have already played for the national team.[2]
Sponsorships
[edit | edit source]The following list that are sponsored by Athleta:[8]
Association Football
[edit | edit source]Clubs teams
[edit | edit source]- Brazil America[9]
- Brazil Mirassol[10]
- Brazil Monte Azul[11]
- Japan Blaublitz Akita[8]
- Japan FC Maruyasu Okazaki[12]
- Japan Kochi United SC
- Japan Nippon TV Tokyo Verdy Beleza
- Japan Orca Kamogawa FC
- Japan Suzuka Point Getters
- Japan Tochigi SC[8]
- Japan Tokyo Verdy[8]
- Japan Azul Claro Numazu[13]
- Taiwan Kaohsiung Sunny Bank
Athletes
[edit | edit source]Futsal
[edit | edit source]Club teams
[edit | edit source]Athletes
[edit | edit source]- Brazil Leonardo Silva
- Brazil Jonathan Araujo
- Brazil Japan Guilherme Kuromoto
- Brazil Japan Marcos Honda
- Japan Ken Hinenoya
- Japan Yuhki Kanayama
- Japan Ito Keita
- Japan Gensuke Mori
- Japan Ryoto Kai
- Japan Yudai Takahashi
- Japan Yuta Kokado
- Japan Takumi Nagasawa
- Japan Kentarō Ishida
- Japan Yuto Nishimura
- Japan Keigo Shibayama
- Japan Mitsuru Nakamura
- Japan Yusei Arai
- Japan Shota Horigome
- Japan Yuta Kimura
- Japan Hyuga Saito
- Japan Shuto Nakata
- Japan Yuta Tsutsumi
- Japan Yuki Nochimura
- Japan Yukari Miyahara
- Japan Kaho Ito
- Japan Sara Oino
- Portugal Arthur Guilherme
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Past Sponsorships
[edit | edit source]Association football
[edit | edit source]Associations
[edit | edit source]National Teams
[edit | edit source]
Club teams
[edit | edit source]- Brazil Botafogo (1957–1969)
- Brazil Cruzeiro
- Brazil Flamengo (1970–79)
- Brazil Fluminense
- Brazil Grêmio
- Brazil Internacional
- Brazil Juventus
- Brazil Palmeiras (1960–67)
- Brazil Portuguesa
- Brazil Santos (1956–1979)
- Brazil São Bento (2022–23)
- Brazil São Paulo (1960–67)
- Brazil Vasco da Gama (1963–1978)
- Japan Avispa Fukuoka (2015–17)
- Japan Okayama Yunogo Belle (2018–2020)
- Japan Vanraure Hachinohe (2015–2020)
- United States Cosmos[16] (1977–78)
Athletes
[edit | edit source]Futsal
[edit | edit source]Club teams
[edit | edit source]References
[edit | edit source]- ^ a b Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
- ^ a b c d Uma marca tricampeã by Katia Simões on Revista Pequenas Empresas & Grandes Negócios #256, May 2010
- ^ a b c Brazil Soccer Jersey: The Peculiar Story Of The Canarinho on History of Soccer website
- ^ a b Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
- ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
- ^ Athleta original on Victory Journal
- ^ Homefans seals partnership with clothing brand Athleta, 18 Jan 2021
- ^ a b c d Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
- ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
- ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
- ^ Athleta é a nova fornecedora esportiva do Monte Azul on Show de Camisas, 26 Dez 2023
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- ^ Nossa História, 21 Apr 2022
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External links
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