Asenso Pinoy

Asenso Pinoy
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Also known as	Asenso Ka Pinoy
Genre	Informative
Created by	Radio Corporation of the Philippines
Developed by	Spotlight Media Services, Inc.
Directed by	Anna Galanga-Cardona
Presented by	Francis Cardona
Opening theme	Asenso Pinoy Jingle
Ending theme	Asenso Pinoy Jingle
Country of origin	Philippines
Original language	Tagalog
Production
Executive producer	Anna Galanga-Cardona
Original release
Network	ABC
Release	July 3, 2005 (2005-07-03) – August 2, 2008 (2008-08-02)
Network	IBC
Release	2006 (2006) – 2011 (2011)
Network	NBN/PTV
Release	2008 (2008) – 2014 (2014)
Network	Studio 23
Release	2013 (2013) – January 11, 2014 (2014-01-11)
Network	S+A
Release	February 15, 2014 (2014-02-15) – March 15, 2020 (2020-03-15)
Network	A2Z
Release	November 14, 2020 (2020-11-14) – January 7, 2023 (2023-01-07)
Network	PTV
Release	December 2, 2023 (2023-12-02) – July 27, 2024 (2024-07-27)

Asenso Ka Pinoy (formerly Asenso Pinoy) is a Philippine television infotainment show broadcast by ABC, IBC, NBN/PTV, Studio 23, S+A, A2Z and PTV. Hosted by Francis Cardona, it aired from July 3, 2005 to July 27, 2024.

The show focuses on providing livelihood information, highlighting technological advancements in agriculture and progressive entrepreneurship. It also incorporates features on travel and tourism, culture and the arts, as well as inspiring stories of micro-entrepreneurs.

History

Early years

Asenso Pinoy was launched in 2004 as an agribusiness-livelihood radio program. Around the same time, a weekly column with the same name began publication in The Manila Times. Initially airing every Saturday morning, the radio program premiered on DWSS-AM before transferring to the state-run DZSR-AM Sports Radio in February 2005. The program aired on DZXL-AM and was simulcast across stations and affiliates of the Radyo Pilipino Media Group (RPMG; formerly Philradio) until 2024.

The project later expanded into a half-hour Sunday television magazine program under the same name, which premiered on July 3, 2005, at noon on ABC-5. Over a month later, the show moved to an early Saturday afternoon timeslot. The television program features segments on entrepreneurship, personal development, and related topics.

Francis Cardona

Both programs were produced and hosted by Francisco "Francis" L. Cardona (May 26, 1957 – April 28, 2024) In the programs' early years, he had been serving as the executive vice president and chief operating officer of the Philradio, which later became RPMG, a Tarlac-based provincial broadcast network where he eventually became its president.

Cardona's media career began in 1976 as a radio reporter. He also served in the Kapisanan ng mga Brodkaster ng Pilipinas as a long-time director, and later as the vice president for radio.

Cardona died from pneumonia at a hospital in Quezon City on April 28, 2024. Following his death, the program was reformatted without hosts until January 19, 2025, when Francis' wife, Anna Galanga-Cardona—who also served as the show's director and executive producer—took over as the main host.

Host

• Anna Galanga-Cardona

Former host

• Francis Cardona (†)

Production

In March 2020, production was halted due to the enhanced community quarantine in Luzon caused by the COVID-19 pandemic.

The program resumed on November 14, 2020 and taped before the pandemic. It was aired on A2Z every Saturday mornings at 6:30 a.m. until January 7, 2023.

Nominations

Year	Award	Category	Recipient	Result	Ref.
2011	25th PMPC Star Awards for Television	Best Travel Show	Asenso Pinoy (NBN-4)	Nominated
		Best Travel Show Host	Francis Cardona (NBN-4)	Nominated