Alpha Data
 | |
| Formerly | BuzzAngle Music |
|---|---|
| Industry | Music analytics |
| Founded | 2013 |
| Defunct | 2021 |
| Website | www |
Alpha Data (formerly, but commonly known as BuzzAngle Music)[1] was a music analytics firm which provided statistics for the music industry, including record sales and music streaming.[2] BuzzAngle partnered with Rolling Stone to provide information for the magazine's music charts.[3]
BuzzAngle was founded in 2013 by Border City Media.[4] It used big data collected from platforms used by people to listen to music. Its website showed total music consumption, including album sales, song sales, streaming history, and social media analytics.[4] The data it collected came from retailers, record stores, radio stations, and music venues. In 2018, BuzzAngle received an investment from Penske Media Corporation, the parent company of Rolling Stone.[5] The following year it announced a partnership with Rolling Stone to provide data for the magazine's music charts, which would openly compete with those of the long-established music charts in Billboard.[6]
In 2021, Penske Media purchased Billboard, and discontinued music charts in its Rolling Stone holding.[7] As of July 2024, Alpha Data/BuzzAngle has no web presence nor functioning website.
References
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External links
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