Airpush

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Airpush
Company typePrivate
IndustryMobile Advertising
Founded2010
Headquarters
Los Angeles, California
,
United States
Number of locations
Los Angeles
Bangalore
Key people
  • Asher Delug
  • Inman Breaux
  • David Kawamoto
  • Andrew Wang
Number of employees
250+
Websiteairpush.com

Airpush is a private company founded in 2010 that provides bootstrapped mobile advertising platform.[1][2][3][4][5][6][7] It is known as one of the largest mobile ad platforms with over 120,000 live apps utilizing its SDK.[3] Airpush is based in Los Angeles, California with offices in Bangalore, India.[8][9]

Airpush was founded in 2010 by company CEO and Interactive Advertising Bureau director Asher Delug.[8][10] Airpush is a member of the Interactive Advertising Bureau.[10]

History

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Airpush launched in December 2010.[9]

In June 2011, Airpush partnered with Nobotto, a Japanese developer of smartphone ad networks.[5] Nobotto used Airpush’s technology to distribute its ads in Japan.[5]

In July 2013, Airpush launched AirDSP, a mobile real-time bidding platform for advertisers.[11]

Airpush acquired Hubbl, a New York City-based developer of native advertising platforms, in October 2013.[1][12] Hubbl was acquired for $15 million.[2]

Forbes ranked Airpush #2 on its 2014 list of America's Most Promising Companies.[13] In July 2014, Airpush received the DataWeek + API World 2014 award for Most Innovative Advertising Data Solution.[14]

In 2015, the company launched VirtualSKY, an advertising platform that allowed clients to create and place ads in virtual reality (VR) games and videos.[15] The platform is also able to track where consumers are looking during ads. VirtualSKY's first VR clients included PETA, Stand Up to Cancer and Charity: Water.[16] In 2016, Post Cereals worked with the VirtualSKY platform to create a VR campaign for Pebbles cereal.[17]

In 2016, Airpush released the mobi.info advertising platform. The platform allows app publishers the ability to monetize data collected by their apps whether or not the app shows an ad.[18] The platform may also allow consumers to see less ads, while increasing their relevance.[19]

Products

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At launch, the Airpush platform utilized push notifications.[20] The company’s platform has expanded to include banner, icon, video, app wall, dialog, landing page and rich media advertisements.[21]

Airpush also offers AirDSP, a mobile real time bidding platform.[11] Included in AirDSP is Optimizer, which provides metrics and reports to advertisers.[11]

In February 2014, Airpush and OpenX launched AirX, a mobile private exchange.[22]

Criticism

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Airpush has received criticism for utilizing push notifications.[7][21][23] In response, Airpush introduced options, which required end-users to opt into its service.[4][7][23]

Further reading

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See also

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References

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