Affinity4
| Type of business | affinity-based marketing, telecommunications |
|---|---|
| Available in | English |
| Headquarters | Virginia Beach, Virginia |
| Area served | Non-profit organizations |
| Owner | BN Media, LLC |
| Key people | Stephen D. Halliday, Jay Sekulow, John Kingston |
| Services | Communications, philanthropy and motorist assistance |
| Divisions | Affinity4, Beliefnet |
| URL | http://www.affinity4.com/ |
Affinity4 is an American for-profit company that raises funds for nonprofit organizations through an affinity marketing partnership. Based in Virginia Beach, Virginia, it has raised nearly $100 million for charities and ministries such as Feed the Children, Focus on the Family and the American Center for Law & Justice.[citation needed]
History
[edit | edit source]The predecessor to Affinity4, LifeLine Communications, was founded in 1992 and utilized sales of long distance telephone service to raise funds for nonprofit organizations.
Name change
[edit | edit source]In April 2005, LifeLine Communications announced that it was changing its name to Affinity4.[1] The same year, Affinity4 moved its headquarters from Oklahoma City, Oklahoma to Norfolk, Virginia.
Services
[edit | edit source]Affinity4 launched its long distance telephone service, followed closely by Affinity4 Internet Service, then others like wireless service, roadside assistance programs and a savings program.
In June 2010, Affinity4's parent company, BN Media, purchased Beliefnet[2][3] from NewsCorp and maintains a separate advisory board[4] from Affinity4.
In September 2016, Patheos.com was added to the family of brands.[5]
GiveBack program
[edit | edit source]Pursuant to Affinity4's GiveBack Program, it donates up to 10% of the proceeds it receives from customers to their designated nonprofit organizations.
Partners
[edit | edit source]Affinity4 partners with charities, Christian ministries and other nonprofits.
Board of directors
[edit | edit source]• Stephen D. Halliday • Jay Sekulow • John Kingston
References
[edit | edit source]- ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
- ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
- ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
- ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
- ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).