Advanced Media Broadcasting System

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Advanced Media Broadcasting System
Company typePrivate
IndustryMass Media, Broadcasting
Founded1994
Founders
  • Jose Luis "Bobet" Vera
  • Jinji Buhain
HeadquartersParagon Plaza building and the third floor of Starmalls EDSA Shaw complex,
Mandaluyong, Metro Manila
,
Philippines
Key people
ProductsAll Radio 103.5, All TV
OwnerAll Value Holdings Inc.
ParentPlanet Cable (Streamtech)
Websitealltv.ph

Advanced Media Broadcasting System (AMBS) is a broadcast media company in the Philippines. Its main offices and facilities are located at Unit 906A of the Paragon Plaza Building and on the 3rd Floor of Starmalls EDSA Shaw complex, both in Mandaluyong, Metro Manila.

Founded in 1994 by the Vera family, it is owned by the Villar Group-backed All Value Holdings Incorporated.[1][2]

History

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Early years

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The Vera family, under the aegis of Quest Broadcasting head attorney Jose Luis Vera, established Advanced Media Broadcasting System in 1994, with its Congressional franchise granted the following year.[3] With the help of Jinji Buhain (niece of then-Manila Auxiliary Bishop Teodoro Buhain), AMBS bought 103.5 DWCS from the Roman Catholic Archdiocese of Manila and changed its callsign to DWKX which gave birth to adult contemporary station K-Lite. The station, along with four other Vera-controlled Metro Manila stations (Jam 88.3, Wave 89.1, Magic 89.9 and 99.5 RT) and the Killerbee provincial network, formed The Radio Partners in the early 2000s before being reorganized in 2011 under the new Tiger 22 Media group.

Under Villar ownership

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File:Paragon Plaza.jpg
The Paragon Plaza building, home of Advanced Media Broadcasting System

In 2019, AMBS was granted a 25-year legislative franchise extension under Republic Act No. 11253, albeit without President Rodrigo Duterte's signature, as the bill lapsed into law after 30 days of inaction.[4][5] Due the effects of the COVID-19 pandemic, the company, including the station, was sold to Planet Cable of real estate magnate and businessman-politician Manny Villar.[6][7]

On January 5, 2022, the National Telecommunications Commission (NTC), under the leadership of Gamaliel Cordoba, awarded AMBS a provisional authority to operate for the digital Channel 16 frequency (previously assigned to ABS-CBN Corporation) for an eighteen-month test broadcast period, and the analog Channel 2 frequency under a temporary assignment for simulcast purposes until analog shut-off in 2023.[8][9] The construction of AMBS's own digital terrestrial television network in Metro Manila was expected to be completed in July 2022.[10][11]

AMBS Manila began its test broadcast in June 2022.[12] On September 1, TV host Willie Revillame announced that the TV station of AMBS would be named as All TV. Initially targeted on October 1, 2022,[13] All TV made its soft launch on September 13, 2022, with plans to expand it nationwide by the end of the year. On July 15, 2022, during his contract signing with AMBS, Revillame announced that his variety show Wowowin would air on All TV.[14] In February 2023, all the original programs of All TV were canceled or put on hiatus due to various reasons.[15][16][17]

In January 2024, management and control of AMBS and its stations were transferred from Paolo Villar's Prime Asset Ventures Inc. to Camille Villar's All Value Holdings Inc. In April 2024, AMBS entered into an agreement with ABS-CBN Corporation to broadcast a selected number of current and previous ABS-CBN programs on All TV.[18][19][20][21] The channel is also simulcasting the new version of Goin' Bulilit.[22][23]

From January 2, 2026, All TV will carry Kapamilya Channel through a brand licensing agreement between AMBS and ABS-CBN, replacing its sister station block Jeepney TV. [24]

Stations

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Radio

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Branding Callsign Frequency Power Location
All Radio DWOW 103.5 MHz 25 KW Metro Manila

Television

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Analog

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Branding Callsign Channel Power Type Location (Transmitter Site)
ALLTV Manila DZMV 2 30 KW Originating Diliman, Quezon City
ALLTV Baguio DWAY 3 5 KW Relay Mt. Sto. Tomas, Tuba, Benguet
ALLTV Laoag PA 7 San Nicolas, Ilocos Norte
ALLTV Vigan 11 2.5 KW Bantay, Ilocos Sur
ALLTV Tuguegarao 3 5 KW Penablanca, Cagayan
ALLTV Isabela 2 Maharlika Highway, Brgy. Victory Norte, Santiago, Isabela
ALLTV Botolan 13 2.5 KW Brgy. Burgos, Botolan, Zambales
ALLTV Pampanga DWAP 46 5 KW Brgy. Lara, San Fernando, Pampanga
ALLTV Rizal PA 40 Jala-Jala, Rizal
ALLTV Batangas DWAV 10 10 KW Brgy. Talumpok East, Mt. Banoy, Batangas City
ALLTV San Jose PA 11 5 KW San Jose, Occidental Mindoro
ALLTV Puerto Princesa DYPR 7 Affiliate Puerto Princesa, Palawan
ALLTV Legazpi PA 4 Relay Mt. Bariw, Estanza, Legazpi, Albay
ALLTV Naga 11 10 KW Panganiban Drive, Naga, Camarines Sur
ALLTV Daet 10 5 KW Daet, Camarines Norte
ALLTV Sorsogon 7 Sorsogon City, Sorsogon
ALLTV Bacolod DYAG 40 Mt. Kanlandog, Murcia, Negros Occidental
ALLTV Iloilo PA 10 10 KW Brgy. Alaguisoc, Jordan, Guimaras
ALLTV Dumaguete 12 5 KW Mt. Palinpinon, Valencia, Negros Oriental
ALLTV Cebu DYAE 3 10 KW Brgy. Babag 1, Mt. Busay, Cebu City
ALLTV Bohol PA 9 5 KW Tagbilaran, Bohol
ALLTV Tacloban 4 Palo, Leyte
ALLTV Zamboanga 3 San Jose Road, Zamboanga City
ALLTV Cagayan de Oro DXAL 4 10 KW Brgy. Bulua, (Formerly Greenhills Road), Macapagal Drive, Cagayan de Oro
ALLTV Iligan PA 5 KW 6/F Elena Tower Bldg., Andres Bonifacio Ave. (Tibanga Highway), Iligan
ALLTV Davao DXAK 10 KW Broadcast Ave., Shrine Hills, Matina, Davao City
ALLTV General Santos PA 3 Brgy. City Heights, General Santos
ALLTV Pagadian 9 5 kW Mount Palpalan, Pagadian City
ALLTV Cotabato 5 Cotabato City

Digital

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Branding Callsign Channel Frequency Type Power Location (Transmitter Site)
ALLTV Manila DZMV 16 485.143 MHz 25 KW Originating Mother Ignacia Avenue corner Sgt. Esguerra Avenue, Brgy. South Triangle, Diliman, Quezon City
ALLTV Baguio DWAY 30 569.143 MHz 5 KW Relay Mt. Sto. Tomas, Tuba, Benguet
ALLTV Pampanga DWAP 34 593.143 MHz Brgy. Lara, San Fernando, Pampanga
ALLTV Tarlac DWAL Brgy. Sto. Cristo, McArthur Highway, Tarlac City
ALLTV Bulacan DWAU Cagayan Valley Road, Brgy. Vicente, San Miguel, Bulacan
ALLTV Nueva Ecija PA Gen. Tinio Extension, Cabanatuan City
ALLTV Batangas DWAV 46 665.143 MHz 10 KW Brgy. Talumpok East, Mt. Banoy, Batangas City
ALLTV Iloilo PA 16 485.143 MHz Brgy. Alaguisoc, Jordan, Guimaras
ALLTV Bacolod DYAG 5 KW Mt. Kanlandog, Murcia, Negros Occidental
ALLTV Cebu DYAE 10 KW Brgy. Babag 1, Mt. Busay, Cebu City
ALLTV Cagayan de Oro DXAL Brgy. Bulua, (Formerly Greenhills Road), Macapagal Drive, Cagayan de Oro
ALLTV Davao DXAK Broadcast Ave., Shrine Hills, Matina, Davao City

ALLTV Manila conducted a test broadcast in Metro Manila from June 27 to September 12, 2022. The station began its broadcast through soft launch on September 13, 2022.[25]

ALLTV2 via Cable and Satellite Television

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Cable/Satellite Channel Coverage
Cablelink 2 Metro Manila
Sky Cable 13 Metro Manila
Cignal TV 16 Nationwide
SatLite 16 Nationwide
Sky Direct 2 Nationwide
FiliTV 10 Nationwide
Planet Cable 2 Provincial
Parasat 2 Regional

References

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