Adform
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| Founded | 2002 |
|---|---|
| Headquarters | Copenhagen, Denmark |
| Area served | Worldwide |
| Founder(s) | Gustav Mellentin, Jakob Bak, Stefan Juricic |
| CEO | Troels P. Jensen |
| Industry | Online Advertising Digital Marketing Ad serving Software as a Service Display advertising |
| Employees | 700+ (2025) |
| URL | https://adform.com |
Adform is a global digital media advertising technology company specializing in real-time programmatic marketing automation technologies. Its operations are headquartered in Europe.[1] The company specialized in the creation of technology that helps digital advertisers, agencies, and publishers create, target, buy or sell, and display digital advertising across internet-connected devices.[2]
Operation
[edit | edit source]- When Adform launched in 2003 they were focused on providing ad serving which was supplemented by planning in 2005.
- In 2019 Adform re-branded its Advertiser Edge and Publisher Edge offerings as the Integrated Advertising Platform and the Integrated Advertising Platform for Publishers.[3]
- In 2020 Adform launched an update to its user experience and underlying technology called Adform FLOW which was the winner of the Red Dot Design Award for the Communication Design Category[4] and a 2022 iF Design Award.[5]
The company was the first pan-European DSP.[6] A Series B round of funding for US$5.5 million was closed in early 2014 followed by a 150 million Danish Kroner (US$21.5 million) investment by Danica Pension in late 2015.[7][8] In 2018 an IPO was announced, but later postponed due to uncertainty and volatility in the financial markets at that time.[9] In April 2019, Adform received an external investment from GRO Capital for an undisclosed amount.[10] In April 2020, Troels Philip Jensen replaced Gustav Mellentin as CEO of Adform.[11]
References
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