Academy of Marketing Science
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| Formation | 1971 |
|---|---|
| Founder | Harold W. Berkman |
| Type | Nonprofit organization |
Region served | worldwide |
| Fields | Marketing |
| Website | https://www.ams-web.org/ |
The Academy of Marketing Science (AMS) is an international scholarly association dedicated to the field of marketing. Established in 1971,[1] the organization was founded by a group of marketing scholars led by Dr. Harold W. Berkman of the C. W. Post Center at Long Island University.[2][3]
The Academy of Marketing Science publishes the Journal of the Academy of Marketing Science (JAMS), which includes empirical, conceptual, and methodological articles.[4] JAMS is included on the Financial Times Top 50 journal list.[5] According to the 2023 Journal Citation Reports, it has an impact factor of 9.5. Additionally, it holds an A* rating in the ABDC Journal Quality List (2022)[10] and a 4* rating in the CABS 2024 Academic Journal Guide. The journal also confers annual best paper and long-term impact awards named after Jagdish N. Sheth[6] and A. Parasuraman.[7]
Since 2011, the Academy of Marketing Science has published AMS Review in its current format as a journal focused on conceptual papers.[8] According to Scopus, the journal is ranked in the first quartile (Q1) in the marketing category.[9] It holds a B rating in the ABDC Journal Quality List (2022)[10] and a 2* rating in the CABS 2024 Academic Journal Guide.
The Academy of Marketing Science edits the Developments in Marketing Science: Proceedings of the Academy of Marketing Science book series. The series compiles papers based on presentations from the AMS conferences. It is published by Springer.[10] The organization also organizes two annual academic conferences: the AMS Annual Conference, held in North America,[11] and the World Marketing Congress (AMS WMC),[12] held outside North America. The AMS WMC was first held in 1983 as a biennial event.[2] Additionally, the Academy has also hosted conferences on topics such as minority and multicultural marketing.[13]
References
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