Aatami
| Categories | Men's magazine |
|---|---|
| Founded | 1944 |
| First issue | December 1944 |
| Final issue | 1954 |
| Country | Finland |
| Language | Finnish |
Aatami (Finnish: Adam) was a Finnish language men's magazine that was in circulation between 1944 and 1954 and was the first magazine specifically targeted male readers in Finland.[1][2] The first issue appeared in December 1944.[1] The magazine considered its readers as fellow soldiers who returned home from World War II and now attempted to create a peaceful society in Finland.[1] However, if the soldiers committed crimes, Aatami called them hooligans who were not genuine frontline soldiers.[3]
It had an anti-communist political stance and mostly featured the views of non-socialist figures.[1] In addition, Aatami attempted to improve the negative images of Finnish men who had been portrayed as heavy drunks and discussed the moral and sexual codes for men.[2]
References
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