Westcol

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In this Spanish name, the first or paternal surname is Villa and the second or maternal family name is Álvarez.

Westcol
Westcol in La Velada del Año 5 (2025)
Born
Luis Fernando Villa Álvarez

(2001-02-02) February 2, 2001 (age 25)
Ciudad Bolívar, Antioquia Colombia
EducationTecnológico de Antioquia[4]
Occupations
  • Streamer
  • Content creator
Years active2015–present
Height165[3] cm (5 ft 5 in)
Kick information
Channel
Years active2023–present
Followers3.4 million[1]
Twitch information
Channel
Years active2018–2023
Followers1.5 million[2]
YouTube information
Channel
Years active2015–present
Subscribers1.65 million (July 2025)
Views322 million (July 2025)
Musical career
Also known asW Sound
Genres
Occupations
  • DJ
  • Music project owner
  • songwriter
Years active2024–present
LabelsWarner Music Latina

Luis Fernando Villa Álvarez (Spanish: [ˈlwis feɾˈnando ˈβiʝa ˈalβaɾes]; born February 2, 2001),[5] better known by his online alias Westcol, is a Colombian online streamer, and YouTuber. He became the most followed streamer on Kick in 2024,[6] having risen to fame through his gaming content.[7] His career has also been marred by several controversies, which have garnered media and legal attention.

Career

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Villa began his career as a content creator in 2015, uploading videos to YouTube. In 2018, he transitioned to Twitch, where he gained recognition for streaming games such as "Minecraft" and for "Just Chatting" sessions.[8] By 2023, Villa shifted his primary platform to Kick following Twitch's gambling policy changes.[9]

Content focus

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Villa's streams are known for featuring content such as Minecraft, live audience interactions, and real-life events, including his boxing event.[10] He also took part in the Américas Kings League with his club, West Santos FC, alongside Arcángel.[11][12][13]

In October 2025, reports suggested that Villa had received an "irrejectable offer" to join the emerging Baller League project, leading to his departure from the Kings League; in December 2025 it was confirmed he would join Baller League USA.[14][15]

He is also known for his casino streams and collaborations with prominent creators like Adin Ross and Sergio Agüero.[16] His charismatic yet controversial approach has attracted a diverse fan base. Villa has collaborated with numerous notable creators in the streaming and entertainment industries. Among his most prominent collaborations is a joint stream with IShowSpeed,[17] a widely popular creator known for his energetic and comedic content. Additionally, Álvarez has a close friendship with Colombian reggaeton artist Blessd,[18] frequently sharing moments with him both online and offline, further blending the worlds of music and streaming.[19]

Public image

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Controversies

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Álvarez's career has been marred by several controversies, which have garnered media and legal attention. Álvarez has made violent and discriminatory comments against LGBT people[20][21][22] and Latin-American women.[23] A lawyer sued him, and the Constitutional Court of Colombia ordered Álvarez to publish on his social networks a message about the dangers of hate speech and discrimination against LGBT people. The Court also ordered Álvarez to attend training on LGBT human rights.[20] Álvarez said he regretted his comments and apologized to LGBT people.[24]

In a 2022 video, Villa made violent and discriminatory remarks about LGBT people. He said that he would kill his son with seventeen bullets if the boy came out as gay and that he would attack his child with a stick if they came out as transgender.[21][20][22] These comments caused a citizen to sue him. The Constitutional Court of Colombia upheld the plaintiff and ordered Villa to publish on his social networks a message about the dangers of hate speech and discrimination against LGBT people. The Court also ordered Álvarez to attend training on LGBT human rights.[25][26][22] Álvarez has apologized and said that the statements were dark jokes.[21]

During the Qatar World Cup, he joked on Instagram, glorifying the lynching of women in the Middle East and making misogynistic comments about women from Pereira, Bucaramanga, Medellin, and Cali.[27][28]

He also sparked controversy in 2023 after referring to the Colombian city of Ibagué as a "hellhole" during a livestream. He claimed that Ibagué would never be a significant reference for foreigners and added further disparaging remarks about the city. The comments prompted a public backlash, including from Andrés Hurtado, the mayor of Ibagué, who declared Álvarez a "persona non grata".[29] Two lawyers filed legal actions to demand a formal retraction of his statements and called for stricter regulation of online content.[30]

Villa was prohibited from entering El Salvador in 2024 when he attempted to attend Gamergy, a prominent esports and gaming event, after making misogynistic comments during a live stream. He stated, "When I went to El Salvador, I didn't see any attractive women," sparking significant backlash. Yamil Bukele, the president of the Salvadoran National Sports Institute, announced that Álvarez would not be allowed to attend the event, citing the need to uphold respect and the values promoted by Gamergy.[23] Despite being excluded, Álvarez defended his comments and refused to apologize.[31]

Music

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W Sound

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"W Sound" redirects here. For the English consonant, see Voiced labial-velar approximant.

In 2024, Álvarez launched a collaborative music project, "W Sound", which combined urban music production with rotating collaborations featuring prominent artists and producers. Based in Medellín, the project is a partnership between Álvarez and producer Ovy on the Drums, aiming to explore new musical styles within the Latin urban genre.[32] W Sound has been compared to the work of Argentine producer Bizarrap due to its collaborative format and emphasis on visual storytelling. However, it has also drawn criticism for some of its lyrical content.[33][34]

Discography

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Singles

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As lead artist
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List of singles as lead artist, with peak chart positions, year of release, and album name
Title Year Peak chart positions Certifications Album
US
Bub.[35] 		US Latin[36] ARG[37] CHI[38] COL ECU[39] PER[40] SPA[41] WW[42]
"Soltera (W Sound 01)"
(with Blessd and Ovy on the Drums)[43] 		2024 — — — 22 — 4 22 — 58 Non-album singles
"Mi Novio Tiene Novia (W Sound 02)"
(with Valka and Ovy on the Drums)[45] 		— — — — — — — — —
"SQ (W Sound 04)"
with Ryan Castro and Ovy on the Drums)[46] 		— — — — — — — — —
  • RIAA: Gold (Latin)
"La Plena (W Sound 05)"
(with Beéle and Ovy on the Drums)[47] 		2025 14 9 1 1 — 1 1 1 11
  • RIAA: 7× Platinum (Latin)
"Undercromo (W Sound 06)"
(with Ovy on the Drums and Dei V) 		— — — — — — 65 —
"—" denotes that the song did not chart or charting information is unavailable.

Personal life

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Álvarez is currently based in Medellín, Colombia.[48] Álvarez has not publicly confirmed a current relationship [49] and has publicly addressed his past relationship with Colombian influencer Aída Victoria Merlano.[50]

Awards and nominations

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Awards Year Recipient(s) and nominee(s) Category Result Ref.
Heat Latin Music Awards 2025 "La Plena" (with Béele and Ovy on the Drums) Best Collaboration Won [51]
Best Viral Song Won
Latin Grammy Awards 2025 Best Urban/Urban Fusion Performance Pending [52]
Los 40 Music Awards 2025 Best Latin Collaboration Nominated [53]
Premios Juventud 2025 Best Urban Track Nominated [54]
Premios Nuestra Tierra 2025 "Soltera" (with Blessd and Ovy on the Drums) Best Urban Collaboration Nominated [55]
Premios Tu Música Urbano 2025 "La Plena" (with Béele and Ovy on the Drums) Top Song - Afrobeat Nominated [56]

References

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