Club-Mate

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Club-Mate
File:Club-Mate Logo.svg
OriginGermany
Introduced1924
Websiteclub-mate.de/en

Club-Mate (German pronunciation: [ˈklʊp ˈmaːtə]) is a caffeinated carbonated mate-extract beverage made by the Loscher Brewery (Brauerei Loscher) in Münchsteinach, Germany, which originated in 1924.[1] Club-Mate has 20 mg of caffeine per 100 ml, sugar content of 5 g per 100 ml, and 20 kcal per 100 ml, which is lower than most energy drinks. Club-Mate is available in 0.33-litre and 0.5-litre bottles.

Some Club-Mate bottles include the slogan "man gewöhnt sich daran", which roughly translates as "you'll get used to it".

Examples of Club-Mate-based mixed drinks are: vodka-mate; Tschunk,[2][3] a combination of rum and Club-Mate; Jaeger-Mate, a mix of Jägermeister and Club-Mate; and the Joey special, a mix of Whiskey and Club-Mate.

History

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Geola Beverages of Dietenhofen, Germany originally formulated and marketed Club-Mate under the name Sekt-Bronte in 1924.[4] The drink was only known regionally until acquired by Loscher and marketed under the name Club-Mate in 1994.[5]

In December 2007, Loscher marketed a Club-Mate winter edition. The limited-edition Club-Mate consists of the original formula mixed with cardamom, cinnamon, star anise and citrus extract. It is since sold regularly for a limited time during winter.

In 2009, a Club-Mate-styled cola variety was introduced. Unlike other colas, its recipe includes mate-extract.

In 2013, Club-Mate Granat, a Club-Mate variety with additional pomegranate flavor, was introduced.

Club-Mate Zero, a sugar free version of Club-Mate is available since April 2022.[6]

As of July 2010, the company listed distributors in 60 countries,[7] for example, the United Kingdom,[8] Belgium,[9] Bulgaria,[10] Luxembourg, the United States,[11] Canada,[12] Australia, Hong Kong, Costa Rica and Taiwan.[13]

Culture

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Club-Mate has developed a following in computer hacker culture and tech start-ups, especially in Europe. Bruce Sterling wrote in Wired magazine that it is the favorite beverage of Germany's Chaos Computer Club.[14] It is also popular at Noisebridge[15] and HOPE[16] in the United States, Electromagnetic Field in the UK, the Hack-Tic events in the Netherlands and the FOSDEM in Belgium. Club-Mate appeared in numerous leading media websites like Al-Jazeera,[17] TechCrunch[18] and Vice.[19]

For similar reasons, the drink is also popular among ravers in cities across Europe such as Berlin.[20]

Ingredients and variations

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There are several variations on the original recipe available: Club-Mate IceT Kraftstoff (an iced-tea variant with slightly higher caffeine content (220 mg per L) and more sugar), Club-Mate Granat (with added pomegranate for a more fruity taste) and Club-Mate Winter Edition (with spices giving it a gingerbread-like taste - this edition is only available during the winter months).[6] The latest variation is Club-Mate Zero, a sugar free version.[6]

Tschunk

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Tschunk
TypeHighball
Ingredients
PreparationDice limes, put them together with the brown sugar into a high glass and crush both. Add crushed ice and pour the rum and the Club-Mate over it. Add a straw

Tschunk [ˈtʃʊnk] is a German highball consisting of Club-Mate and white or brown rum. It is usually served with limes and cane or brown sugar.[21][22]

Like Club-Mate, the Tschunk is a typical drink within European hacker culture[23][24] and can often be found at scene typical events or locations like the Chaos Communication Congress.[22][25]

Bloomberg journalist Vernon Silver noted 'It tastes a lot better than it sounds.'[26]

See also

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Notes and references

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