The Goodlife Recipe

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The Goodlife Recipe
Company typePrivate
IndustryPet food
FoundedMcLean, Virginia, USA (1911)
HeadquartersMcLean, Virginia, United States
Area served
United States, Canada
ProductsDog food, cat food
OwnerMars, Incorporated
Websitewww.goodliferecipe.com

The Goodlife Recipe[1] was a brand name of cat food manufactured in the United States by Mars, Incorporated. The brand debuted in 2007 with cat food and dog food, however, their dog food and dog treat lines were discontinued in August 2010 for economic reasons[2] and cat food in June/July 2018.[citation needed]

Packaging

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The product's multiwall paper bag incorporating a slider zipper won an AmeriStar award from the Institute of Packaging Professionals.[3][4][5]

Promotion

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As part of a promotional campaign, Jewel recorded a cover version of "The Good Life", a 1960s song popularized by Tony Bennett and Frank Sinatra.[6]

References

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  1. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  2. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
  3. ^ Packaging iconic brands brings Mars sweet success, a January 2007 article from Food & Drug Packaging
  4. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value). Wednesday, 3 May 2017
  5. ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value). Thursday, July 19, 2018
  6. ^ Jewel Contributes Music to Pet-Focused Ads a May 7, 2007 article from Country Weekly
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