Swimsuits For All
Swimsuits For All is an online retailer for women's swimwear, specializing in sizes 4 and up. It was founded in 2005 by current CEO and President Moshe Laniado, and was acquired in October 2014 by New York-based plus size fashion company, Fullbeauty Brands.
Press campaigns
[edit | edit source]In May 2013, Swimsuits For All introduced a “fatkini” collection, mutually designed with plus-size fashion blogger Gabi Gregg, who coined the term and popularized curvy bikinis. The collection of plus size swimsuits sold out in 48 hours.[1] In February 2015, the plus size swimwear retailer launched its #CurvesInBikinis campaign, which quickly went viral and starred Ashley Graham as the first plus-size model featured in an ad in the Sports Illustrated Swimsuit Issue.[2] Swimsuits For All announced its exclusive partnership with Ashley Graham in December 2015 to make her the face of the brand,[3] and in May 2016, the two launched their first joint swimwear collection, Ashley Graham x Swimsuits For All.[4] In April 2019, plus-size model Ashley Graham and comedian Sherri Shepherd joined Kelvin Davis for a swimsuit campaign. The campaign featured a video commercial.[5][6][7]
References
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