Samtaesong

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Samtaesong
IndustryRestaurant
GenreFast food restaurant
FoundedMay 2009
FounderPatrick Soh
Quek Cher Lan
Timothy Tan
Number of locations
30 (2020)
Products

Samtaesong (Korean: 삼태성청량음료) is a fast food restaurant chain headquartered in Pyongyang, North Korea.

History

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The restaurant was founded by Singaporeans Patrick Soh, Quek Cher Lan, and Timothy Tan.[1] According to Soh, North Korean officials had sampled products from his Singaporean fast food restaurant Waffletown and wanted to introduce them to North Koreans.[2] The name Samtaesong, or "Three Huge Stars", refers to Supreme Leader Kim Jong Il, his father Kim Il Sung, and his mother Kim Jong Sook;[3] according to a report by Radio Free Asia, Samtaesong is "entirely owned" by Kim Jong Il's sister Kim Kyong Hui, while day-to-day operations are overseen by Vice Minister of Light Industry Kim Kyeong Oak.[3] The first Samtaesong outlet opened in May 2009 in Pyongyang.[4] As of June 2018, the restaurant has thirty outlets in North Korea,[4] a majority of which offer takeaway only.[5]

Samtaesong offers hamburgers marketed as "minced beef and bread" (Korean: 다진 소고기 겹빵[6]), alongside kimchi, waffles, fried chicken, hot dogs, and "Sausage, Egg and Cheese McGriddles".[7][8] The restaurant also serves coffee, smoothies,[9] and locally manufactured alcoholic beverages ranging from Pyongyang Cider to Kumgang Draft Beer.[3]

References

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