Sony SAB

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This article is about the TV channel. For other uses, see SAB (disambiguation).

Sony SAB
Logo used since 24 October 2022; 3 years ago (2022-10-24)
CountryIndia
Broadcast areaWorldwide
HeadquartersMumbai, Maharashtra
Programming
LanguageHindi
Picture format1080i HDTV
(downscaled to 16:9 576i/480i for the SDTV feed)
Ownership
OwnerSony
ParentCulver Max Entertainment
Sister channelsSee List of channels owned by Culver Max
History
Launched23 April 1999; 27 years ago (1999-04-23)
Former namesSAB TV (1999–2011)
Links
WebsiteSony SAB
Availability - Available on all major Indian DTH & Cables.
Terrestrial
DVB-T2 (India)Check local frequencies
Streaming media
SonyLIVWatch Sony SAB TV Live (India)
Sling TVInternet Protocol television

Sony SAB is an Indian Hindi-language general entertainment pay television channel owned by Culver Max Entertainment.[1][2] Launched on 23 April 1999, the channel was formerly known as SAB TV.

History

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Sony SAB was launched as SAB TV by Gautam Adhikari and Markand Adhikari under their company, Sri Adhikari Brothers (thus the acronym) on 23 April 1999. At first, it was launched as a Hindi-language comedy channel. Sony Pictures Networks took over SAB TV in March 2005[3][4] and rebranded it as Sony SAB, with a new focus on general entertainment[5] and eventually turning itself into a youth channel.[6] In 2008, Sony SAB changed its appeal to being a Hindi-language generalist network. However, it was only after September 2011, when the logo changed to 'Sony SAB' officially renewing the channel's name.[7]

The high-definition feed of the channel was launched on 5 September 2016.[8]

Yes Boss was the longest-running show on the channel. After Yes Boss, Taarak Mehta Ka Ooltah Chashmah became the longest-running show of the channel in 2019. [9]

Programming

[edit | edit source]
Main article: List of programmes broadcast by Sony SAB

References

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