RepTrak
| File:RepTrak logo.png | |
| Formerly | Reputation Institute |
|---|---|
| Founded | 1999 |
| Founder |
|
| Headquarters | , U.S. |
Key people | Mark Sonders(CEO) |
| Website | reptrak |
RepTrak (formerly known as Reputation Institute)[1] is a company that publishes reports on the reputation of corporations[2][3] and places,[4] based on consumer surveys and media coverage. It is headquartered in Boston, Massachusetts.[5]
History
[edit | edit source]In 1999, Charles Fombrun, a professor at New York University Stern School of Business, and Cees van Riel, a professor at Rotterdam School of Management, founded Reputation Institute.[6][7][8]
In early 2020, the company changed its name to RepTrak.[1]
In early 2023, Mark Sonders became the CEO.[9]
Reputation ratings
[edit | edit source]In collaboration with Harris Interactive, Reputation Institute developed Reputation Quotient (RQ) in 1999.[10][11] In 2005, Reputation Institute developed the RepTrak model to replace RQ. As of 2016, RepTrak studies are conducted annually.[10][12] RepTrak analyzes corporate reputation using measures in seven dimensions: "products and services," "innovation," "workplace," "governance," "citizenship," "leadership," and "performance."[11][13][14] The company also publishes Country RepTrak which ranks the reputations of nations using three criteria: "appealing environment," "advanced economy," and "effective government."[15]
References
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- ^ Carroll 2016. p. 915.
- ^ Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
- ^ a b Carroll 2016. p. 914.
- ^ a b Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
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External links
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