Zee Telugu

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Zee Telugu
Logo used since 2025
CountryIndia
Broadcast areaWorldwide
HeadquartersHyderabad, Telangana, India
Programming
LanguageTelugu
Picture format1080i HDTV
(downscaled to 576i for the SDTV feed)
Ownership
OwnerZee Entertainment Enterprises
History
Launched12 September 2004; 21 years ago (2004-09-12)
ReplacedAlpha TV Telugu

Zee Telugu also known as Z Telugu is an Indian Telugu language general entertainment pay television channel in India. It was launched on 12 September 2004 as Alpha TV Telugu.[1] and was rebranded as Zee Telugu on 18 May 2005. The channel is owned by Zee Entertainment Enterprises.[2] Zee Entertainment Enterprises also launched a Telugu movie channel named Zee Cinemalu in September 2016.

Establishment

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In 2004, Zee Network had channels in Bengali, Gujarati, Marathi, and Punjabi. Its proposed Telugu channel making its first entry in southern region was expected to launch by August 2004,[3] but the launch did not take place until September.[4] The channel launched with the name Alpha TV Telugu, but was later renamed to Zee Telugu. It initially featured a large number of American films dubbed into Telugu. In August 2007, the network also dubbed Hindi film Sholay from Hindi into Telugu as an experiment.[5]

History

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In September 2005, the channel announced that Sanjay Reddy would be their new chief executive officer, succeeding Ajay Kumar, who had left several months previously. Reddy had previously worked at The Walt Disney Company and Pearl Media.[6]

ZEE Telugu logos
ZEE Telugu logo history

By December 2005, Zee Telugu had only achieved a 1.24% weekday and 1.86% weekend market share in Andhra Pradesh. As a result, it re-launched in order to shift the target market from a mass market to a segmented market of young professionals.[7]

In late 2006, Zee Telugu began work on Sa Re Ga Ma Pa, a Telugu-language singing competition scheduled to run for 35 episodes. Zee Telugu announced plans to launch Little Champs, a version of the show aimed at viewers ages 6–13, hosted by N. C. Karunya.[8]

Reception

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Week Year BARC Viewership Ref.
Mega Cities Rank
Week 23 2021 280.29 5 [9]
Week 25 2021 295.83 5 [10]
Week 13 2023 267.21 5 [11]
Week 16 2023 289.06 5 [12]
Week 17 2023 284.44 4 [13]
Week 22 2023 278.77 5 [14]
Week 26 2023 283.38 5 [15]
Week 30 2023 300.34 5 [16]
Week 3 2024 289.02 5 [17]
Week 26 2025 300.2 5 [18]
Week 42 2025 276.45 5 [19]
Week 44 2025 277.44 5 [20]
Week 45 2025 288.74 5 [21]
Week 47 2025 286.44 4 [22]
Week 48 2025 282.48 5 [23]
Week 49 2025 298.64 4 [24]

Sister channel

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Zee Cinemalu

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Zee Cinemalu is an Indian Telugu movies pay television channel offers Telugu language movies.[25] It launched on 4 September 2016 and it is the sister channel of Zee Telugu.[26] The channel is owned by Zee Entertainment Enterprises.[27]

Programming

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Main article: List of programmes broadcast by Zee Telugu

References

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