Ex.co

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EX.CO
FormerlyPlaybuzz
Founded2012
FoundersTom Pachys, Shachar Orren
Headquarters
New York City
Key people
Tom Pachys, CEO[1]
Shachar Orren, CMO/CRO
Yaniv Lubinski, CFO
Oren Regev, Chief Product Officer
Websiteex.co

EX.CO is a Disney-backed,[2] publisher video technology platform.[3] It is used by publishers such as Nasdaq and News UK.[4]

History

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EX.CO was founded as Playbuzz in 2012 by Shaul Olmert and Tom Pachys. Pachys is a graduate of IDC as well as the co-founder of Whimado.

In September 2017, the company announced it had raised an additional $35 million in a Series C funding round led by Viola Group with participation from existing investors including the Walt Disney Company and Saban Ventures.[5][6] This brought Playbuzz's total funding to $66 million.[7]

In 2019, Shaul Olmert stepped down as CEO, with co-founder Tom Pachys assuming the role. Olmert eventually departed the company entirely.[8] Playbuzz then changed its name to EX.CO[9] and Shachar Orren was later named a co-founder of the company in 2021.[10]

In January 2024, EX․CO was chosen as the preferred video platform by the Local Media Consortium (LMC), a group focused on providing strategic partnerships for approximately 5,000 local media outlets including Bonneville International and WRAL.[11]

Acquisitions

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In 2021, EX.CO acquired video monetization technology company Cedato.[12]

In 2022, the company announced the acquisition of the machine-learning company Bibblio.[13]

Products

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In 2023, EX․CO announced new AI-driven content recommendations and premium video libraries for publishers that aim to identify the most contextually relevant video for each article and the highest-yielding feed for a page on a publisher's site.[14]

In 2024, EX․CO launched a vertical video player for publishers' mobile and desktop websites to help monetize content.[15]

Later that year, the Local Media Consortium—an organization representing approximately 5,000 local media outlets—named EX.CO as its preferred provider of video technology solutions.[16]

In early 2025, EX․CO expanded its ad serving capabilities to include support for connected TV (CTV) and digital out-of-home (DOOH) formats. The company leverages a proprietary yield optimization engine, powered by machine learning, to analyze large datasets and determine the most effective demand sources. This system continuously adjusts pricing in real time, aiming to improve ad performance and maximize revenue potential across channels.[17]

Awards

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1. 2022 Business Insider: Hottest Marketing Tech Companies of 2022[18]
2. 2023 Digiday Video & TV Awards: Best Digital Video Monetization Program [19]
3. 2024 Digiday Media Awards: Best Video Platform [20]
4. 2024 Digiday Technology Awards: Best Sell-Side Programmatic Platform [21]

See also

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References

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