Nowness
(Redirected from NOWNESS)
| File:Nowness.svg Official logo of Nowness | |
Type of site | Video |
|---|---|
| Available in | English |
| Founded | February 2010 |
| Headquarters | , United Kingdom |
| Owner | Modern Dazed |
| Industry | Media |
| URL | www |
| Registration | Optional |
| Current status | Active |
Nowness (stylized NOWNESS) is a digital video channel that was launched in 2010[1] by its founder Jefferson Hack[2] as a brand of LVMH Moët Hennessy Louis Vuitton SE.[3][4][5] In May 2017, Modern Dazed, a new joint venture between Chinese publisher Modern Media and the UK's Dazed Media, acquired a majority stake in Nowness.[6]
History
[edit | edit source]Nowness launched in 2010.[4] Its founder and chief creative executive is Jefferson Hack[2]
Awards
[edit | edit source]- 2011 Webby Award: Best Fashion Website[7][8]
- 2013 Lovie Award: Best Interactive Video (Ballroom Battle)[9]
- 2013 Lovie Award: Best Lifestyle Website[10]
- 2014 Berlin Fashion Film Festival Award: Best Visual Effects (for shoppable fashion short, "Mine All Mine")[11]
- 2014 Webby Award: Best Cultural Website[12]
- 2017 Webby Award: Best Cultural Website[13]
References
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- ^ a b "LVMH Launches Nowness.com..." Corcoran, Kate T. WWD (February 24, 2010)
- ^ "LVMH and NOWNESS.com Offer the Luxury Education Kanye University Lacks" Schomer, Stephanie. Fast Company (February 24, 2010)
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- ^ "LVMH/Louis Vuitton Is Redefining Luxury Marketing with NOWNESS.com" Groth, Aimee. Business Insider (August 2, 2011)
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External links
[edit | edit source]- Official website
- "Digital Scorecard: NOWNESS" BoF Team, Business of Fashion (February 24, 2010)
- "Marketing to the Millennials" Menkes, Suzy. The New York Times (March 2, 2010)
- "7 Stellar Examples of Branded Content from the Fashion Industry" Wright Lee, Macala. Mashable (January 3, 2011)
- "The 30 Most Underrated Innovations of 2010" Wong, Danny. The Huffington Post (January 18, 2011)
- "Social Media Breeds Edvertorial" Strugatz, Rachel. WWD (January 20, 2011)
- "Fashion's Power 25: The people and platforms that truly matter in the world of style" Bazilian, Emma. Adweek (September 12, 2011)
Wikimedia Commons has media related to Nowness.