McKee Foods
| Company type | Private |
|---|---|
| Industry | Food processing |
| Founded | Chattanooga, Tennessee, U.S. (1934)[1] |
| Founders | O.D. McKee,[2] Ruth McKee |
| Headquarters | Collegedale, Tennessee, U.S. |
Key people | Mike McKee, Rusty McKee, Angie McKee, Ellsworth McKee, Jack McKee, Cole Smith, Debbie McKee-Fowler[3] |
| Products |
|
| Brands | Drake's Cakes, Fieldstone Bakery, Little Debbie, Sunbelt Bakery |
| Revenue | Increase $836 million (2021) |
Number of employees | 6,800 (As of September 2021[update])[4] |
| Website | www |
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McKee Foods Corporation is a privately held and family-owned American snack food and granola manufacturer headquartered in Collegedale, Tennessee.[5] The corporation is the maker of Drake's Cakes, Fieldstone Bakery snacks and cereal, Little Debbie snacks, and Sunbelt Bakery granola and cereal.[6] The company also formerly operated Heartland Brands.
History
[edit | edit source]The company was founded during the Great Depression by Oather Dorris "O.D." McKee and Ruth McKee.[7] Oather started out selling cakes from his 1928 Whippet in the Chattanooga area. Wanting to expand, he bought a small bakery, Jack's Cookie Company. The bakery did well for a few years, but O.D. was still looking to expand. His father-in-law, however, did not share his ideas. O.D. decided to sell his business and start over.
The McKees moved to Charlotte, North Carolina, into a new bakery designed by O.D. After some time, they sold the Charlotte plant. They moved back to Chattanooga in the early 1950s when Cecil King, Ruth's brother, was in poor health and needed help. They decided to buy back the bakery, which was renamed McKee Baking Company from King's Bakery in 1962, and run it themselves.
McKee Baking Company moved to Collegedale in 1957. In 1991, McKee Baking Company became McKee Foods Corporation.
Ellsworth McKee, the son of company-founder O.D. McKee, took over, but retired from day-to-day operations in September 2012 and retains the position of company chairman.[4]
It was announced on January 28, 2013, that McKee Foods would pay $27.5 million for Hostess Brands' Drake's brand, which includes Ring Dings, Yodels, and Devil Dogs products.[8] The bankruptcy court approved the purchase on April 9, 2013.[9]
As of 2013, McKee ships more than 900 million cartons of Little Debbie products each year.[10]
Brands
[edit | edit source]Little Debbie
[edit | edit source]
Little Debbie products are primarily cookie and cake-based dessert snacks. They come in dozens of varieties, including the top-selling Swiss Cake Rolls, Nutty Bars, Fudge Rounds, Cloud Cakes, Cosmic Brownies, Zebra Cakes, and Oatmeal Creme Pies.[11] Little Debbie products are available in most discount, grocery, and convenience stores, both in boxes and as individually wrapped items.
In 1960, company founders O.D. and Ruth McKee decided to name a product after one of their grandchildren, four-year-old Debbie. Now Debbie McKee-Fowler serves as Executive Vice-President and serves on the McKee Foods Board of Directors.[12] The original image of Debbie used on packaging and advertising, which began on August 23, 1960, was based on a black-and-white photo. Full-color portraits of Little Debbie started later in 1960. Artist Pearl Mann of Atlanta created the original color artwork. Following instructions, she made the little girl look older, around 8 or 9.[13][14][15] Minor changes were made to the logo in 1985 and again in 2013.[10]
The Little Debbie brand has sponsored NASCAR teams since the 1990s,[14] most notably the Wood Brothers No. 21 Ford Fusion in the NASCAR Sprint Cup Series from 2006 to 2008.[15][16] The brand switched to the No. 47 JTG Daugherty Racing team in the 2009 season, after sponsoring both teams in 2008.[16] From sundown Friday to sundown Saturday, known as the Sabbath, the Little Debbie logos are covered or removed, and the crew wears non-Little Debbie attire as a condition of sponsorship because McKee Foods was founded and is run by owners who are Seventh-day Adventists.[14][17]
McKee withdrew permission for Little Debbie to appear in the animated movie Foodfight! after learning that the filmmakers planned to depict another character catcalling her.[18]
As of late 2022, the cakes will not be sold in US Department of Defense, Defense Commissary Agency and Navy Exchange commissaries. McKee has said[19] that the regulatory standards required of McKee Foods are too costly to continue supplying the commissaries.
Also as of late-2022, the cakes will not be sold in Canada. The company said that their only distributor chose to "terminate their business relationship" and McKee was not actively looking for another Canadian distributor.[20]
Drake's
[edit | edit source]Drake's is a baking company in Wayne, New Jersey. Originally an independent company, Drake's was owned by Hostess from 1998 to 2012;[21] McKee Foods acquired Drake's line when Hostess liquidated in bankruptcy in 2012. The Drake's brand distributes snack cakes such as Ring Dings, Yodels, Devil Dogs, Yankee Doodles, Sunny Doodles, Funny Bones, and coffee cake. Their mascot is Webster, a smiling drake (a male duck) holding a spoon and wearing a chef's hat and neckerchief.
Fieldstone Bakery
[edit | edit source]Products sold under the Fieldstone Bakery brand include whole grain snacks, granola, pastries, and cookies.[22]
Sunbelt Bakery
[edit | edit source]
Sunbelt Bakery products include a variety of granola bars, fruit snacks, and cereals.[23][24]
Heartland Brands
[edit | edit source]The company previously sold granola cereals and pie crusts under the Heartland brand.[25] McKee acquired the brand, which dated to 1968, in 1998.[26] The brand was in use until at least 2018.[27]
Bakeries
[edit | edit source]References
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- ^ "Corporate Fact Sheet Archived 2012-11-20 at the Wayback Machine." McKee Foods. Retrieved on November 17, 2012. "Street address: 10260 McKee Road Collegedale, TN 37315"
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- ^ David Flessner, "McKee completes purchase of Drake's Cakes from bankrupt Hostess", "Chattanooga Times Free Press, April 9, 2013
- ^ a b c Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
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- ^ Goodbye, Little Debbie: Snack cakes to gradually disappear from commissary shelves, Kelly Agee, Stars and Stripes, 2022-09-02, accessed 2022-09-14
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External links
[edit | edit source]
- McKee Foods website
- Little Debbie Snacks website
- Sunbelt Bakery websiteLua error in mw.title.lua at line 392: bad argument #2 to 'title.new' (unrecognized namespace name 'Portal').
- Snack food manufacturers of the United States
- Manufacturing companies based in Tennessee
- Food and drink companies based in Tennessee
- Privately held companies based in Tennessee
- Southern Adventist University
- American brands
- Seventh-day Adventist food and drink companies
- American companies established in 1928
- Food and drink companies established in 1928
- 1928 establishments in Tennessee
- Hamilton County, Tennessee
- Family-owned companies of the United States
- Adventism in the United States