PRMD Music

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PRMD Music
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The official logo for PRMD Music
FoundedFebruary 1, 2013; 13 years ago (2013-02-01)
FounderAsh Pournouri
DefunctNovember 25, 2019; 6 years ago (2019-11-25)
StatusDefunct
DistributorAlternative Distribution Alliance (ADA)
Genre
Country of originSweden (de facto)
United States (de jure)[a]
LocationStockholm, Sweden
New York City, New York, U.S.
Official websitewww.prmd.com

PRMD (/ˈpɪrəmɪd/ Pyramid) Music was a Swedish-American[a] independent, electronic music record label and music publisher well known for releasing house music records. The label was home to artists such as Avicii, Cazzette, and Syn Cole.

History

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On February 1, 2013, PRMD was founded and incorporated as a Limited liability company (LLC) in Delaware[1] by Iranian-Swedish record producer and talent agency manager Ash Pournouri. An announcement to several news outlets was then released in April 2013.[2][3] Pournouri founded the label for three reasons: "to identify and develop talented producers and artists, taking them first to fans", make the artists marketable through "new paradigms, creative brand partnerships and front running third party platforms", and to include a discography containing "so many different types of [music genres]".[2][4] Seven months later, the record label announced a partnership with Alternative Distribution Alliance (ADA) to provide the label and its artists "digital & physical distribution, and marketing services".[5][6]

PRMD's main headquarters was located in Stockholm, Sweden, and was also home to its four recording studios and video production facilities. PRMD also had an additional location in New York City headed by the record label's Chief operating officer Victor Lee.[3][5][7]

In 2014, PRMD signed a music publishing deal with Imagem Music. This meant that any song released on PRMD's discography would, therefore, grant Imagem full, joint ownership to the rights.[8]

In 2015, PRMD began to include non-Electronic music genres such as Hip-hop and Indie dance to its discography. It was part of Pournouri's shift away from releasing "four-to-the-floor beats [played on] festival stages", and to reflect Pournouri and the label's attention towards hip hop.[4]

In 2017, Pournouri founded "Self Made": a two-month long music competition contest for aspiring and unsigned artists that would be aired on Kanal 5 (Swedish TV channel). The winner would land a "50-50 record deal with [the label]... and 225,000 kronor (equivalent to 25,000 US dollars) in prize money."[9][10] Frida Elsa won the competition and released a total of three singles on the label, including her most recent one called "Luxury".[11]

The label's final release was Vincent's For You EP on February 19, 2019.[12] On November 25, 2019, PRMD dissolved via its filing with the California Secretary of State.[13]

Artists

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This is a dynamic list and may never be able to satisfy particular standards for completeness. You can help by editing the page to add missing items, with references to reliable sources.

See also

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Notes

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  1. ^ a b PRMD business filings were only found in the US, and does not appear on Bolagsverket (Government of Sweden's business registry) after extensive research.
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References

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