Jay Kordich
Jay Kordich | |
|---|---|
 Kordich in 1992 | |
| Born | John Kordich August 26, 1923 California, U.S. |
| Died | May 27, 2017 (aged 93) |
| Occupation | Author |
| Years active | 1990s–2010s |
John Kordich (August 26, 1923 – May 27, 2017) was an American author who advocated juicing and juice fasting. He also marketed a line of "Juiceman" juicers and was a frequent fixture in television infomercials beginning in the 1990s.
Early life
[edit | edit source]Kordich was born near San Diego, California,[1] and grew up in San Pedro, Los Angeles, where he was a football star at San Pedro High School.[2] Kordich played college football for the University of Southern California in 1948 as a reserve running back.[3] He was drafted in the 22nd round of the 1949 NFL draft by the Green Bay Packers,[4] but claimed that before signing a pro contact, he was diagnosed with inoperable bladder cancer.[note 1][5][6] Kordich stated that, inspired by the Gerson diet, he was cured of cancer by consuming 13 glasses of apple and carrot juice each day.[7][8]
Career
[edit | edit source]Kordich authored The New York Times best seller The Juiceman's Power of Juicing, first published in 1992.[9][10] He was involved in advertising a series of juicers, including the Juiceman Juicer. He lectured on the subject and appeared in television infomercials for the Juiceman Juicer.[9] The product was sold through infomercials at the peak of the juicing craze in the summer of 1992.[11]
The juicer was marketed by Rick Cesari's Trillium HealthProducts, which had more than $100 million in sales attributed in part to the direct marketing of the Juiceman Juicer.[12] In 1992, Consumer Reports tested Kordich's Juiceman II extractor and concluded that other competitive models were easier to clean, cheaper, and worked better.[citation needed] In 2011, Kordich developed the Jay Kordich PowerGrind Pro juicer.[10]
Health claims
[edit | edit source]Kordich, who had no medical training or qualifications,[13] made health claims regarding juicing that have been disputed by medical experts.[7][8] Stephen Barrett of Quackwatch noted that Kordich made far-fetched, nonsensical, and unproven health claims about juicing,[7] including the belief that uncooked foods flush the body of toxins (detoxification), and that juicing can treat many illnesses such as anemia, anxiety, arthritis, gallstones, impotence, and heart disease.[7] Barrett also highlighted Kordich's fundamental misunderstanding of how plant enzymes affect the human body, and his unsubstantiated demonization of cooked food.[6]
Personal life and death
[edit | edit source]Kordich promoted a raw vegan diet.[14]
Kordich died on May 27, 2017, at the age of 93, after experiencing respiratory difficulties. His wife Linda said he suffered from no underlying illnesses.[15]
Selected publications
[edit | edit source]- The Juice Advantage (1992)
- The Juiceman's Power of Juicing (1992)
Notes
[edit | edit source]References
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- ^ a b Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
- ^ a b c d Barrett, Stephen; Herbert, Victor. (1994). The Vitamin Pushers: How the "Health Food" Industry is Selling America a Bill of Goods. Prometheus Books. pp. 161-162. Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
- ^ a b Frey, Rebecca J. (2008). Juice fasts. In Jacqueline L. Longe. The Gale Encyclopedia of Diets: A Guide to Health and Nutrition. The Gale Group. p. 594. Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
- ^ a b Mooney, Louise. (1993). Newsmakers: The People Behind Today's Headlines. Gale Research. pp. 244-245
- ^ a b "Father of Juicing Launches Revolutionary Machine Designed to Extract More Juice and Nutrients". Retrieved 22 December 2019.
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- ^ Iacobbo, Karen; Iacobbo, Michael. (2006). Vegetarians and Vegans in America Today. Praeger. p. 76. Lua error in Module:Citation/CS1/Configuration at line 2172: attempt to index field '?' (a nil value).
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External links
[edit | edit source]- Jay Kordich at IMDb
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