GOOD Worldwide

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GOOD Worldwide
Company typePrivate
Founder
  • Max Schorr
  • Ben Goldhirsh
  • Casey Caplowe
HeadquartersLos Angeles
Key people
Max Schorr(CEO)
Subsidiaries
Websitehttps://goodinc.com/

GOOD Worldwide is a United States–based social impact and media company headquartered in Los Angeles.[1][2] The company was founded in 2006. The company is made up of three organizations: media brands, Upworthy and GOOD, and consumer snack brand, All In.[3]

Brands

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GOOD Worldwide consists of three organizations.

All In

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All In is a consumer snack brand that rebranded in June 2025 from its previous name, This Saves Lives, following its acquisition by GOOD Worldwide in 2022. Initially co-founded by Kristen Bell, the brand has changed its formula and is now certified USDA organic and allergen-free. The brand has partnered with Starbucks[4] and Sprouts.[5] The launch received $4M in funding led by Obvious Ventures.[6]

GOOD

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GOOD is a media outlet and produces the online news site www.good.is.[7]

Upworthy

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Upworthy is a media brand that focuses on publishing positive stories. It was started in March 2012 by Eli Pariser and Peter Koechley, and was acquired by GOOD Worldwide in 2017.[8][9] Originally, Upworthy focused on featuring existing content found elsewhere on the internet, but it later shifted to sharing more original content.[10] In 2021 it was ranked as one of the Top 100 Social Brands,[11] and in 2024 it reached over 100 million people per month.[12]

History

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GOOD was co-founded in 2006 by Ben Goldhirsh (son of Inc. magazine founder Bernie Goldhirsh), Max Schorr, and Casey Caplowe.[13][14] Eschewing experienced editors, he hired friends from college and high school, including Al Gore's son, Al Gore III.[13]

Business strategy and launch

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GOOD was launched in fall of 2006.[15][16][17][18] Instead of traditional marketing strategies, GOOD used their marketing budget to throw launch parties.[13][19]

GOOD's business strategy included donating its magazine subscription fees entirely to charities, offering subscribers multiple options for which organization their fee supported.[13][20][21] In 2009 Goldhirsh said that advertising revenue had allowed the magazine to nearly break-even.[22]

In 2008, GOOD experimented with a three-month long name-your-own-pricing campaign. The campaign was kicked off in conjunction with a concept called the GOOD Sheet, a limited-time weekly newsprint distributed exclusively at Starbucks.[23][24] Each edition focused on a current affair, such as healthcare or education.[24]

In 2009, GOOD consolidated its brands Reason Pictures, GOOD Magazine, and GOOD Digital, into a single organization - GOOD Worldwide.[7] Around the same time, the company closed a Series A funding round and announced several partnership and investment agreements. These included agreements with Causes, Goodrec, and Govit. GOOD had grown to receiving over 2 million unique website visits a month, while its print magazine was read by around two hundred thousand people.[7]

On August 17, 2011, a joint announcement was made that social network service Jumo would be acquired by GOOD.[25]

In June 2012, most of the magazine's editors were fired.[26] According to Goldhirsh, the decision was made in order to refocus the company on its new website, GOOD.is.[27] Eight former GOOD magazine editors and writers raised funds on Kickstarter to create the one-shot magazine Tomorrow before going their separate ways.[28]

2015-Present

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In March 2015, GOOD resumed publication of the magazine with a new design and format.[29] In 2017, the magazine received a National Magazine Award.[30]

In February 2016, Good Worldwide hired Nancy Miller, formerly of Wired, Fast Company, and Los Angeles magazine, as editor-in-chief of the digital and print magazine.[31]

In August 2018, Good Media Group laid off 31 employees from its Upworthy site. Upworthy CEO Charlie Wilkie resigned, and Eli Pariser resigned from the board.[32]

In 2024, GOOD Worldwide subsidiary Upworthy, released the nonfiction book “Good People: Stories from the Best of Humanity”, published by National Geographic.[33]

References

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  15. ^ Marketplace: Smart (socially-conscious) business Archived 2011-09-27 at the Wayback Machine
  16. ^ Magazine Aims to Be 'GOOD' for You NPR. October 10, 2007.
  17. ^ Magazine Makes 'GOOD'. NPR. November 22, 2007.
  18. ^ A Vision of 'GOOD' Works in Magazines, Web. NPR. December 8, 2007
  19. ^ Choose GOOD Anniversary Party, The Washington Post. Julia Beizer. Sept. 5, 2007.
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  25. ^ Two Groups That Help Nonprofits in a Merger, Stephanie Strom, The New York Times, August 17, 2011
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