GU (retailer)

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"G.u." redirects here. For other uses, see GU.
G.U. Co., Ltd.
Native name
株式会社ジーユー
Kabushikigaisha Jīyū
Company typeKK
IndustryFashion retail
Founded21 February 1973; 53 years ago (1973-02-21)
Headquarters
Minato, Tokyo
,
Japan
Number of locations
478 (28 February 2025)
ParentFast Retailing
Websitegu-global.com

GU (Japanese: ジーユー, Hepburn: jīyū) is a Japanese discount casual wear designer, manufacturer, and retailer.[1] It is a wholly owned subsidiary of the company Fast Retailing, which is better known as the parent company of the retail chain Uniqlo. The name is a pun of the word jiyū (自由), meaning "liberty, freedom" and its slogan means "more freedom in fashion" (ファッションを、もっと自由に, fasshon o, motto jiyū ni). Its signature product[2][3] is a pair of jeans[4] costing 990 Japanese yen ($9.02 USD),[5] though they ceased production in January 2014.[6] As of 28 February 2025, there are 478 locations globally.[1]

History

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GU opened its first shop in Chiba Prefecture in October 2006[7] as a more affordable concept in fashion than Uniqlo. In September 2013, the company opened its first overseas shop in Shanghai,[8][9] later expanding to Taiwan in September 2014[10] and South Korea in September 2018.[11][12] In October 2022, GU opened its first pop-up shop in the United States in New York City, selecting SoHo, Manhattan to test out the North American market.[13][14] GU opened its first permanent global flagship store on 19 September 2024, directly opposite from its former location. The pop-up store closed on 31 July 2024, shortly before the flagship store's grand opening.[15][16]

File:GU Shibuya.jpg
GU Shibuya
File:GU Store in Taipei 2016.jpg
GU Store in Taipei 2016

References

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