Flex Seal

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Flex Seal products
(Swift Response, LLC)
Company typePrivate
IndustryChemical industry
FoundedFebruary 18, 2011; 15 years ago (2011-02-18)
Headquarters
Weston, Florida
,
U.S.
Area served
United States
Key people
Philip Swift (CEO)
Products
  • Flex Seal
  • Flex Shot
  • Flex Tape
  • Flex Glue
  • Flex Minis
  • Foamazing
  • Slick Fix
  • Maximum Traction
  • Blast Off
  • Winter Wax
  • Flex Paste
  • Flex Tape Adhesive Remover
  • Flex Max
  • Flex Super Glue
  • Flex Seal Family Of Flooding Protection
  • Flex Duct Tape Super Wide
  • Flex Caulk
Number of employees
100 (2019)
Websiteflexsealproducts.com

Flex Seal is an American brand of adhesive bonding products made by the family-owned company Swift Response in Weston, Florida.[1] Founded on February 28, 2011,[1] the company employs 100 people led by its pitchman and Chief Executive Officer Phil Swift.[1] Flex Seal has become a popular internet meme due to its television advertisement demonstrations of the product in absurd and exaggerated situations, as well as Swift's enthusiasm and loud voice.

Products

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The company makes a line of adhesive bonding products that are based around the concept of liquid rubber.[2]

Flex Shot was released as an alternative to a caulk gun.[3] Flex Tape was released as a waterproof tape.[4] Flex Glue was released as a fix-all adhesive.[5]

The company has also made several ancillary products over the years, including Block Out, Slick Fix, Maximum Traction, Foamazing, Blast Off and Winter Wax.

Advertising

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File:4 Ross Chastain 2017 Johnsonville 180.jpg
Ross Chastain driving a Flex Seal-sponsored NASCAR Xfinity Series car at Road America in 2017

Flex Seal has gained attention for its television advertising, including a popular advertisement where Phil Swift bisects a boat hull, repairs it with Flex Tape, and successfully drives it on a lake. A 2017 collaboration between Inside Edition, the Good Housekeeping Institute and a Lake Hopatcong marina recreated this experiment and found that although some water began to collect in the repaired boat, it "remained seaworthy" with a driver.[6]

From 2013 to 2019, the company sponsored NASCAR Xfinity Series team JD Motorsports,[7] sponsoring drivers who have included Ross Chastain, Landon Cassill, and Jeffrey Earnhardt.[8] During one 2017 race, Flex Tape was used to repair crash damage on the car that the company sponsored, which was driven by Garrett Smithley.[9]

References

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