FRAM (brand)
| File:FRAM.jpg | |
| Industry | Automotive |
|---|---|
| Founded | 1932 |
| Headquarters | , |
| Parent | First Brands Group |
| Website | https://www.fram.com/ |
FRAM is an American brand of automotive replacement parts offering oil filters, air filters, fuel filters, and similar products.
As of 1936, FRAM produces original equipment for automotive manufacturers.[1]
History
[edit | edit source]FRAM was founded by T. Edward Aldham and Frederick Franklin in 1932, to develop a replaceable oil filtering element. The company's name is a blend of Franklin and Aldham. FRAM incorporated in 1934, averaging a production of 10 filters per day. In 1936, FRAM began its partnership with automotive manufacturers, becoming original equipment on the 1936 Studebaker. In 1945, FRAM received the Army-Navy "E" Award becoming the exclusive manufacturer for filter development. FRAM opened the industry's largest filtration engineering and research facility in 1973.[1]
In September 2025, FRAM's current parent company, First Brands Group, filed for Chapter 11 bankruptcy after substantial losses in revenue, listing assets between $5 billion and $10 billion and liabilities between $10 billion and $50 billion.[2]
Advertising
[edit | edit source]FRAM introduced its first slogan, "The Dipstick Tells the Story" in 1942. FRAM introduced its iconic slogan, "You can pay me now, or pay me later" in 1971.[1]
