Elizabeth Mall (Cebu City)

Elizabeth Mall

E-Mall
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Location	Cebu City
Coordinates
Address	N. Bacalso Avenue corner Leon Kilat Street, Cebu City
Opening date	December 3, 2003 (2003-12-03)
Developer	Cebu Central Realty Corporation
Management	Elizabeth Gan-Go
Owner	Augusto W. Go
Stores and services	200+
Floors	4
Public transit	Bus interchange  01C  Private  01K  Urgello  02B  Pier  04C  Camp Lapu-Lapu—Lahug  04D   04I  Plaza Housing—Lahug  09F  Basak, Pardo  10F   10H   10M  Bulacao, Pardo  12D   12I  Labangon  17C   17D  Apas Bus interchange  C  Il Corso-SM Seaside-Jones-Ayala-IT Park Future: Bus rapid transit  CBRT  South Bus Terminal
Website	https://www.elizabethmall-cebu.com/

Elizabeth Mall, commonly known as E-Mall, is a shopping mall located in Cebu City, Philippines. It is owned by Atty. Augusto W. Go, Chairman of the Board & President of Cebu Central Realty Corporation who also owns University of Cebu and College of Technological Sciences–Cebu. It also calls itself as the "Shopping Center of the South".

History

Located at N. Bacalso Avenue corner Leon Kilat Street in Brgy. Pahina Central, Cebu City, the lot that E-Mall stands today used to be a vacant lot where formations of citizens' military trainings were held.

The mall opened on December 3, 2003 and specifically caters to the classes A, B, C and D market, as well as to the students and young professionals. It was a gift of Atty. Augusto W. Go to his wife, Elizabeth Gan-Go, for whom the mall was dedicated, during their 33rd wedding anniversary.

In 2014, E-Mall opened its service lane as part of its rezoning strategies to be a one-stop shop in Cebu. It occupies almost half of the mall's third level. The site used to be the previous location of the World of Fun and the mall's activity center, which was then converted into a kiddie play area.

Incidents

Accidental firing of service firearm

On March 30, 2009, a security guard wounded three persons when he accidentally fired his service firearm yesterday noon outside E-Mall. Abraham Duran, a member of the Unisave Security Specialist Agency, said he was trying to remove the magazine of his 9mm service pistol when it suddenly went off. The bullet stuck the ground and Geraldine Consul together with her 10-year-old son, David who had just been about to enter the mall, were hit by shrapnel. Jason Keesey Lureñana, who was standing nearby, was also grazed in the right arm and was taken to the mall’s clinic.

Death of delivery man

On October 17, 2016, a delivery man of Airspeed Philippines Inc. died after he was crushed by the cargo elevator in E-Mall. The body of Juan Amistad Udto was crushed while he was loading goods onto the cargo elevator from the fourth floor of the mall. He was brought to the St. Vincent Hospital but was declared dead on arrival by the attending physician at St. Vincent’s Hospital. He died due to "cervical contortion".

Fastfood outlet fire

On March 5, 2020, a Mang Inasal food outlet inside the mall caught fire. The fire alarm was received by responding firefighters at around 4:45 PM and was placed under control at around 5:11 PM.

External links

• Official Website
• Elizabeth Mall on Facebook