Emarketer
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 | |
| Company type | Private subsidiary |
|---|---|
| Industry | Market research |
| Founded | 1996 |
| Headquarters | |
| Owner | Axel Springer |
Number of employees | 201–500 |
| Website | EMARKETER |
Emarketer, stylized EMARKETER, formerly Insider Intelligence, is a subscription-based market research company that provides insights and trends related to digital marketing, media, and commerce.[1][2][3]
History
[edit | edit source]EMARKETER was founded in 1996, and is headquartered in New York City. 93 percent of the company was acquired as a subsidiary by Axel Springer, in June 2016, for $242 million.[4]
Products and services
[edit | edit source]Corporate subscription
[edit | edit source]Subscribers have access to EMARKETER's data via a web-based client portal. Within the database, analysts, forecasters, and researchers publish industry reports, forecasts, comparative estimates, charts, articles, interviews, case studies, web conferencing and videos.[5] The company curates, compares, and contextualizes information from global sources to provide macro-level understanding of digital trends related to advertising, marketing, media and commerce.[6][7]
References
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External links
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