Darling (sunscreen)

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Darling is an Italian sun care company founded in 2018.

History

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Darling was founded in 2018 by Alberto Giacobazzi and Ilenia Gebennini in Modena, Italy.[1] The slogan of the company is a play on the acronym SPF, which they state stands for "stay pretty forever".[2] Its products are available over the Internet, and initially in physical stores in Europe, the Middle East, and the United States.[3]

Sun care

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Darling has sun care lotions with SPF protection,[4] tan "enhancers",[5] and items for post sun exposure use.[6] SPF levels range from 20 to 50.[7] Each of their lotions are vegan and paraben-free, and ingredients include vitamin E and anti-oxidants.[8] The scent used in Darling lotions—Monoi de Tahiti—emanates from an oil imported from Polynesia, which is made of coconut oil, the pulp of sun-dried walnuts, and macerated with tiarè flowers.[9] Other ingredients include aloe vera, allantoin, horsetail, apricot oil, jojoba oil,[10] blueberry extract, and chamomile.[11] All ingredients are either ecologically friendly or recyclable.[12]

References

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