An An

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This article is about the magazine. For the panda, see An An (giant panda).

An An
File:Anan logo.svg
CategoriesWomen's magazine
FrequencyWeekly
PublisherMagazine House Ltd.
First issue20 March 1970
CountryJapan
Based inTokyo
LanguageJapanese
Websitean an

An An (stylized as an an) is a weekly Japanese women's lifestyle magazine. It is one of the earliest and popular women's magazines in Japan.[1][2] In 2009 it was described by Japan Today as a mega-popular women's magazine.[3] It is also one of the best-selling women's magazines in the country.[4]

History and profile

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The magazine was started as a sister publication of French magazine Elle and was named as Elle Japon.[4][5] The first issue of the magazine was published on 20 March 1970.[6][7][8] The magazine was renamed as an an in 1982,[9] which was the name of a panda bear.[5] Its content was also changed to reflect the trends affecting Japanese women and their self-identity.[5]

At the end of the 1990s an an was published biweekly.[10] The magazine has its headquarters in Tokyo and is published on a weekly basis on Tuesdays.[11][12] The publisher is Magazine House Ltd., a Tokyo-based publishing company.[11][13] The company, which was also the founder of the magazine, was formerly named Heibun Shuppan.[14] The magazine has two versions, a regular one and a cheaper one.[1]

Like other young women's magazines in Japan an an frequently features articles on fashion, cosmetics and relationships.[7] On the other hand, it emphasizes the visual aspect and advertisements rather than text.[15] However, instead of focusing on gossip, an an and another women's magazine Non-no provide their readers with self-help materials.[16] In addition, since its inception an an has been instrumental in changing attitudes of young Japanese women as well as in reinforcing new and subversive identities.[17] In 1984 it began to publish an annual sex special issue.[4] Its April 1989 cover read "Become Beautiful through Sex" (sekkusu de kirei ni naru).[4]

In the mid-1990s the target audience of an an was stated to be women aged between 19 and 27 years old who were mostly unmarried, office workers and university students.[18]

an an celebrated its publication of 2,000 issues with an exhibition at the Tokyo Metro Omotesando station between 11 April and 17 April 2016.[19]

Circulation

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The circulation of an an was between 540,000 copies and 720,000 copies in the period of 1970 and 2009.[7] In the mid-1990s the magazine sold 650,000 copies.[10] In 2006 its circulation was 280,683 copies.[20]

References

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